04 Apr '12, 4pm

Hack Your Web Developer’s Questionnaire For Higher Conversion: I was recently asked by a prospect to help them c...

Hack Your Web Developer’s Questionnaire For Higher Conversion: I was recently asked by a prospect to help them c...

I was recently asked by a prospect to help them complete a website design questionnaire, the document utilized by design firms that drives the design of a website. The company doing the redesign of this site specializes in e-commerce sites, so I had expected their questionnaire to focus on conversion, business goals, etc. I was mistaken. Rather than be exasperated by this, I saw it as a teaching moment for my prospect and for you. If you are driving search traffic to an online store, online service, or subscription site, I recommend that you add some hacks to your website developer’s questionnaire (also called a survey or creative brief) so that your business goals are part of their design process. Here’s how I would change the one I was given. Know When You Are The Wrong Person To Ask This is the most important realization you can come to: you are a business person, marke...

Full article: http://searchengineland.com/hack-your-web-developer%e2%80...

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