Hack Your Web Developer’s Questionnaire For Higher Conversion: I was recently asked by a prospect to help them c...

Hack Your Web Developer’s Questionnaire for Higher Conversion

Hack Your Web Developer’s Questionnaire For Higher Conversion: I was recently asked by a prospect to help them c...

I was recently asked by a prospect to help them complete a website design questionnaire, the document utilized by design firms that drives the design of a website. The company doing the redesign of this site specializes in e-commerce sites, so I had expected their questionnaire to focus on conversion, business goals, etc. I was mistaken. Rather than be exasperated by this, I saw it as a teaching moment for my prospect and for you. If you are driving search traffic to an online store, online service, or subscription site, I recommend that you add some hacks to your website developer’s questionnaire (also called a survey or creative brief) so that your business goals are part of their design process. Here’s how I would change the one I was given. Know When You Are The Wrong Person To Ask This is the most important realization you can come to: you are a business person, marke...

Full article: http://searchengineland.com/hack-your-web-developer%e2%80...

Tweets

@FangDigital » 06 Apr '12, 12am
Don't bring that crap website design questionnaire around her or Brian Massey (@bmassey) will hack that s**t up | [link]
@bmassey » 05 Apr '12, 10pm
Thanks RT @dvntylr: Good points on thinking outside of being a designer... Hack Your Web Dev’s Questionnaire... [link]
» 05 Apr '12, 9pm
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@ConversionConf » 05 Apr '12, 3pm
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@Maude2711 » 05 Apr '12, 9am
Optimisez vos formulaires pour obtenir plus de conversions [link]
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@siddharthshah » 05 Apr '12, 8am
Redesign of your site?make sure to focus on your #business goals, not the features of your site #analytics [link]
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8 Ways To Improve Your Website Conversion Rate [link]
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@bmassey » 05 Apr '12, 1am
@schachin Oddly enough, I just picked up a Galaxy S II. A Lenovo tablet computer provided the graphics. [link]
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@schachin » 05 Apr '12, 12am
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@bmassey » 04 Apr '12, 11pm
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