04 Apr '12, 11am

Tap Into AdWords for Keyword, Ad & Landing Page Testing

Tap Into AdWords for Keyword, Ad & Landing Page Testing

Showers frighten me. No, I don’t think anyone is going to ventilate me with a kitchen knife. Instead, I worry about the water temperature. Sometimes I get under one of those faucets and turn on a torrent of freezing water. Other times I scald myself. (South Africa is notorious for tap water temperatures that ordinarily occur only in pressure cookers.) So when I start my shower, I turn on the tap and then wait a moment. I look for clues – steam, say. Then I stick a couple of fingers under the showerhead. Only if they feel good do I commit. If they don’t, I fiddle with the dial and try again. When the water temperature is perfect, I jump in. No guesswork. No fingers crossed. No risk. (Unless someone then flushes a toilet and uses up all the cold water – yowww!) Bad Marketing Also Frightens Me You should create websites to accomplish specific purposes, whether it's to build a...

Full article: http://searchenginewatch.com/article/2165888/Tap-Into-AdW...

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Do It Yourself A/B Testing

Do It Yourself A/B Testing

searchengineland.com 04 Apr '12, 4pm

I always start marketing interviews with a phone screen of some variant of the following question: “Let’s say this is your...

Google's "Ingredients" In AdWords Quality Score

seroundtable.com 04 Apr '12, 12pm

Tanmay Arora, a Google representative focused on AdWords performance, posted on the Google AdWords Help forums a list of "...

Google AdWords Ad Extensions Get Conversion Tracking

Google AdWords Ad Extensions Get Conversion Tra...

searchenginewatch.com 03 Apr '12, 1pm

Every week we hear about or read another “PPC wish list” that outlines all of the features that Google AdWords, Microsoft ...

Video: Search The AdWords Community: Google AdW...

seroundtable.com 03 Apr '12, 12pm

Google AdWords representative, Zee, created a how to video for using the new AdWords Help forum. The video is less than tw...

How To Develop A Keyword Plan

How To Develop A Keyword Plan

searchengineland.com 03 Apr '12, 4pm

Since last time, you’ve been busy growing your keyword seeds into little seedlings, using those handy Excel tricks I wrote...

Estimated Traffic Net Worth $1,017. Daily Ad Revenue $1.39, Page View 464,...

Estimated Traffic Net Worth $1,017. Daily Ad Re...

ishopsg.com 05 Apr '12, 4am

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Bottled water industry wages multi-million poun...

theecologist.org 04 Apr '12, 8am

Bottled water is the totemic bête noire of the environmental world, a multibillion-dollar industry that takes what in the ...

もしかして、http://t.co/XXUS7TZl って落ちてます…?

rubyforge.org 08 Apr '12, 4am

George Georgiev - 2012-03-29 09:53 - rubyfb - Firebird db access library CHANGELOG for details(0 Comment) [Read More/Comme...

Tools & Searches to Use Social Media for Keywor...

searchenginepeople.com 08 Apr '12, 12pm

One caveat – I don't know whether the numbers are only the original tweets, or whether they count all the retweets. A popu...

Facebook Testing New Self-Service Ad Features, ...

searchenginewatch.com 02 Apr '12, 5am

Facebook is running a small test that's aimed at improving its Marketplace Ads self-service platform. "We've heard from se...

How to Build a Keyword Discovery Machine Using ...

searchenginewatch.com 29 Mar '12, 9am

One of the most-discussed tactics from SES New York 2012 was how to leverage Google's query association mapping to your ad...

Bottled water industry's PR battle against tap ...

theecologist.org 04 Apr '12, 4pm

Bottled water is the totemic bête noire of the environmental world, a multibillion-dollar industry that takes what in the ...

Facebook is doing some smart stuff with their a...

searchenginewatch.com 02 Apr '12, 10am

Facebook is running a small test that's aimed at improving its Marketplace Ads self-service platform. "We've heard from se...

Bottled water industry wages PR battle against tap water: Worried by a dip in sales, Nestlé is among the compani...

Bottled water industry wages PR battle against ...

enn.com 04 Apr '12, 1pm

RELATED ARTICLES Starbucks Wastes Millions of Litres of Water a Day October 7, 2008 09:26 AM Recycled Rain Barrels October...