How To Develop A Keyword Plan

Developing a Keyword Research and Category Plan

How To Develop A Keyword Plan

Since last time, you’ve been busy growing your keyword seeds into little seedlings, using those handy Excel tricks I wrote about. You’ve likely got thousands of keywords now, and may have no idea what to do next. If you’ll forgive me, I’ll continue the planting analogy for categorizing and mapping keywords. It seems appropriate, with spring upon us. You’ve found your seeds, planted them in little cups, and gotten seedlings from them. Now it’s time to plant them in the garden and watch them grow. But just as you shouldn’t drop a bunch of seedlings into the ground in no particular order, you have to have a plan for your keywords as well. Keyword Categories are like Garden Plans In case you aren’t familiar with planting, I’ll digress briefly to explain. When you plant seedlings, you need to plant them in groups according to how much sun they need and how aerated the soil shou...

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