03 Apr '12, 9am

Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links

Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links

Link equity salvage is the process of finding and redirecting your site's dead pages, folders, and subdomains that still have links. These are the old and mis-redirected, unredirected or simply deleted sections of your site that webmaster tools doesn't know about since the URLs got axed more than 35 days ago. We're talking about pages that even site crawlers aren't finding, presumably because they don't have any links from the visible pages of your site. And remember, link salvagers, you're not only recovering lost link equity here, but blocking competitive off site link salvage experts from capitalizing on your squandered links. You don't necessarily need to rush off hunting for onsite link salvage opportunities though – especially if your site's only a couple of years old and never had a redesign. If you can say yes to 1-2+ of these criteria then definitely keep reading:...

Full article: http://searchenginewatch.com/article/2165524/Link-Equity-...

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