02 Apr '12, 5pm

Simple Tips To Make Miracles Happen In Your PPC Campaigns

Simple Tips To Make Miracles Happen In Your PPC Campaigns

Last week, millions of Americans flocked to buy a Mega Millions lottery ticket or ten, each hoping for their own personal miracle. This strategy worked for all of three people. Yesterday, in their annual homage to the April 1st prankster’s holiday, Google announced the miracle of a new ad technology, the AdWords Click-to-Teleport Ad Extensions which enables searchers to transport themselves across time and space and “shortens the online-offline conversion funnel.” They pretended this was an April Fool’s joke, but I know what Google is capable of, and so I’ve put a call into my rep to get in on the beta. Today, tomorrow and every working day that follows, (a.k.a. every day) PPC managers struggle to make miracles happen inside their PPC campaigns – to find the perfect keyword, to write the perfect ad, or to implement a new ad targeting feature that beat all previous campaign...

Full article: http://searchengineland.com/simple-tips-to-make-miracles-...

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