02 Apr '12, 5am

Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers

Facebook is running a small test that's aimed at improving its Marketplace Ads self-service platform. "We've heard from self-service advertisers that they want more guidance on how to optimize their campaigns based on their marketing goals," Facebook rep Annie Ta told ClickZ News. "For example, some advertisers may want to get more app installs while others may be more interested in likes. As a result, we're testing out a new design and set of features in the self-service ads creation tool." The key features running in the test, according to the Menlo Park, CA-based digital giant, include: Flexible targeting options. Advertisers will be able to employ both precise interests and broad category targeting in the same campaign. In the current Marketplace Ads iteration, brands must choose between the two options. Goals-driven ads automation. Marketers will be able to specify up...

Full article: http://searchenginewatch.com/article/2165168/Facebook-Tes...

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