01 Apr '12, 4pm

Social Video Marketing: A New Competitive Advantage

What do businesses mean when they say they do “social video”? Is it just about creating an interesting video and distributing it on YouTube and other social networks? Or is there more to it? Let’s explore what makes a video for business truly social, the special relationship between social video and search marketing, and tips for search marketers on starting to use social video in business today. Social Is An Evolution In Marketing … And Doing Business To best describe social video marketing, we first need to consider what it means to be social in business in today’s market. We recently moved from a sales culture built around one-way content and top-down advertising to a search culture where consumers find information and solutions relevant to their needs via computers. Now we are evolving more into a social culture built around sharing with our peers and a sense of commun...

Full article: http://www.searchenginejournal.com/social-video-marketing...

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