Social Video Marketing: A New Competitive Advantage

What do businesses mean when they say they do “social video”? Is it just about creating an interesting video and distributing it on YouTube and other social networks? Or is there more to it? Let’s explore what makes a video for business truly social, the special relationship between social video and search marketing, and tips for search marketers on starting to use social video in business today. Social Is An Evolution In Marketing … And Doing Business To best describe social video marketing, we first need to consider what it means to be social in business in today’s market. We recently moved from a sales culture built around one-way content and top-down advertising to a search culture where consumers find information and solutions relevant to their needs via computers. Now we are evolving more into a social culture built around sharing with our peers and a sense of commun...

Full article: http://www.searchenginejournal.com/social-video-marketing...

Tweets

@KayrellSolution » 20 Apr '12, 8pm
Don't forget to incorporate video into your #SocialMarketing campaigns - [link]
@mailVU » 17 Apr '12, 3pm
Social Video Marketing: A New Competitive Advantage [link] via @sejournal - make your #video #email social with mailVU!
@LindseMarco » 16 Apr '12, 9am
RT @Julieanne_Walsh: Social Video Marketing is supposedly a new advantage, do you agree? [link]
@Julieanne_Walsh » 16 Apr '12, 9am
Social Video Marketing is supposedly a new advantage, do you agree? [link]
@KnowNOW_Knowhow » 16 Apr '12, 7am
YouTube 2nd lgst search engine. “3 Cs for soc video mkting - Content+Conversations+Community. [link] via @sejournal
@VisualAbode » 16 Apr '12, 4am
A day of editing "How-to" videos for Sunshine Super Clean. See how social video marketing can help you.... [link]
@MarketMeMktg » 16 Apr '12, 12am
Do you use video as a form of marketing for your business? If not you may be missing out on a competitive... [link]
@beannaichte » 12 Apr '12, 6am
RT @accountsresourc: Is a website video worthwhile? Social Video Marketing: A New Competitive Advantage [link] via @sejournal #bizitalk #smallbiz
@accountsresourc » 12 Apr '12, 6am
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@brent90 » 11 Apr '12, 4am
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@PamNebeker » 10 Apr '12, 9pm
RT @whoistheoldguy: Social Video Marketing: A New Competitive Advantage | [link]
@marc_desjardins » 10 Apr '12, 6am
RT @SoregorLink: Social Video Marketing: A New Competitive Advantage [link] #SocialMedia
@PamNebeker » 09 Apr '12, 12pm
RT @Digital_HR: Social Video Marketing: A New Competitive Advantage [link] via @sejournal
@vivocom » 09 Apr '12, 7am
Ventajas competitivas aplicadas por Vivocom al social video marketing: C+C+C: contenidos, conversacion, comunidad. [link]
@seotweetz » 08 Apr '12, 12pm
RT @resonancesocial: Social Video Marketing: A New Competitive Advantage [link] via @sejournal #SEO
@CrowdCreativity » 07 Apr '12, 6pm
Weekend reading - Social Video Marketing: A New Competitive Advantage [link] via @sejournal
@greensangel » 07 Apr '12, 2pm
Social Video Marketing: A New Competitive Advantage [link] via @sejournal #marketing #smtalk
@thedigitaledge » 07 Apr '12, 12pm
I'm a big believer in the effectiveness of video delivered in a social context: Social Video Marketing: A New Competit… [link]
@CalgaryMarketer » 06 Apr '12, 6pm
Best way to get an edge on competition... #VideoMarketing [link]
@PamNebeker » 06 Apr '12, 3pm
RT @eWeb2Connect: Social Video Marketing: A New Competitive Advantage | Search Engine Journal [link]
@matsbe » 06 Apr '12, 6am
RT @theDukeOfSEO Social Video Marketing: A New Competitive Advantage: What do businesses mean when they say they … [link]
@simonbowthorpe » 05 Apr '12, 10am
RT @ivan2012: Social Video Marketing: A New Competitive Advantage [link] via @sejournal
@Cravedy » 05 Apr '12, 8am
"Is not about talking at people; it’s about talking WITH people" - Social Video Marketing: A New Competitive Advantage [link]
@benyi » 04 Apr '12, 11pm
RT @sodatv_en: Social #VideoMarketing: A New Competitive Advantage [link] <-- A great way to improve your SEO
@PamNebeker » 04 Apr '12, 10pm
RT @greensangel: Social Video Marketing: A New Competitive Advantage [link] via @sejournal
@Vid4Pro » 04 Apr '12, 5pm
@SEJournal outlines how to adapt to the new #social video landscape. Def worth a read! [link]
@Vid4Pro » 04 Apr '12, 5pm
@SEJournal describes relationship btwn social video & search marketing. Good recap of 3 C’s of social video marketing! [link]
@RavenSarahM » 04 Apr '12, 4pm
There's more to "social video" than just posting on YouTube. Social Video Marketing: A New Competitive Advantage [link]
@LLBrand » 04 Apr '12, 3pm
Interesting tip on dialog -- Social Video Marketing: A New Competitive Advantage [link] via @sejournal
@KevinNeuse » 04 Apr '12, 1pm
Social Video Marketing: A New Competitive Advantage [Search Engine Journal] [link] #WedSalesMktg
@ksushil7 » 04 Apr '12, 1pm
The 3 Cs Of Social Video Marketing: Content + Conversations + Community. [link] #videoSEO, #socialvideomarketing,
@barrbudo » 04 Apr '12, 12pm
Social video #marketing demands 3 Cs: Content + Conversations + Community [link]
@JulianeTietz » 04 Apr '12, 7am
Social Video Marketing: A New Competitive Advantage, again its about listening and engaging! [link] via @sejournal
@rickbouter » 04 Apr '12, 6am
“@GJ7300: The next big thing: Social Video Marketing: A New Competitive Advantage ~ @grantcrowell [link]”
@VerndaleTweets » 03 Apr '12, 11pm
Content + Conversations + Community = the three Cs of social video marketing. | [link]
@ingeborgcarr » 03 Apr '12, 10pm
the 3cs of #social video #marketing and your #SEO, [link]
@ldfeit » 03 Apr '12, 6pm
Social Video - talk WITH your customers not AT them. Great info. [link]
@ncwebsites » 03 Apr '12, 1pm
An Evolution In Marketing … And Doing Business; check it out! [link]
@jackshaw » 03 Apr '12, 1pm
Social Video Marketing: A New Competitive Advantage [link] @jackshaw
@tcbrown88 » 03 Apr '12, 11am
RT @webfacesolution: Social Video Marketing: A New Competitive Advantage [link]
@NovelInfluence » 03 Apr '12, 9am
RT @unrulymedia: Nice Article On #SocialVideo Marketing: A New Competitive Advantage [link] by @grantcrowell ^ET #YouTube #SocialMedia
@unrulyco » 03 Apr '12, 9am
Nice Article On #SocialVideo Marketing: A New Competitive Advantage [link] by @grantcrowell ^ET #YouTube #SocialMedia
@misterjinx » 03 Apr '12, 7am
the 3 social video marketing advantages [link]
@Fran_Garofano » 03 Apr '12, 6am
The importance of social video marketing [link]
@SpiiderDigital » 03 Apr '12, 6am
RT @kushalsanghvi: #Social #Video #Marketing: A New Competitive Advantage - [link]
@jonbruin » 03 Apr '12, 5am
Excellent post on #social video by @grantcrowell Social Video Marketing: A New Competitive Advantage (via @sejournal) [link]
@myblkbean » 03 Apr '12, 4am
#social #video #marketing #MyBlackBean #sm - [link]
@JoePlainfieldPC » 03 Apr '12, 3am
RT @SusanGilbert: Exploring what makes a video for business truly social [link]
@SusanGilbert » 03 Apr '12, 2am
Exploring what makes a video for business truly social [link]
@BlessVaidian » 03 Apr '12, 2am
Social Video Marketing: A New Competitive Advantage [link] via @sejournal #branding