30 Sep '14, 7pm

Measuring more value with estimated cross-device conversions, now available for display

Measuring more value with estimated cross-device conversions, now available for display

It’s been a year since we launched Estimated Total Conversions , which included cross-device conversions for search ads . Advertisers from around the world, both large and small, have used these insights to see a more complete and accurate picture of how their online advertising drives conversions. Jeremy Hull, director of bought media at search agency iProspect, noted that his search team uncovered 22% more conversions that began with a mobile click when using Estimated Total Conversions on Adwords. “We use these insights to help our customers make more informed bidding and budget decisions -- mainly in the area of investing more in online mobile ads.” Starting today, estimated cross-device conversions for display ads will start to roll out to all advertisers to help you measure the full value of your ads on the Google Display Network. Here’s how it works: say someone’s b...

Full article: http://adwords.blogspot.com/2014/09/measuring-more-value-...

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