30 Sep '14, 7pm

Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World –

Digital Marketing Depot presents “Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World ” on Tuesday October 7 at 1 PM EDT. This webcast covers how local search advertising today requires you to track, score, route, and manage calls the same way you do web conversions. Greg Sterling, Contributing Editor at Search Engine Land, will discuss how marketers and agencies are using call tracking technology to optimize ROI from local search and explain how to see which PPC ads, search keywords, and landing pages generate calls and sales.

Full article: http://searchengineland.com/call-tracking-local-search-5-...

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