30 Sep '14, 4pm

Google Introduces Automatic Item Updates For PLAs

Google Introduces Automatic Item Updates For PLAs

Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now , to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates” in AdWords. When merchants enable automatic item updates, Google will update the price and inventory availability displayed in PLAs rather than disapproving ads when there a discrepancy is found. The item updates in PLAs will remain until product data gets updated. Is it a guarantee your ads will show? Not exactly. Google says, “Merchants who have participated in the beta have seen a 50% reduction in price-related item disapprovals.” But that’s still an improvement. Before enabling automatic item updates, retailers need to implement schema.org microdata on their sites. Here is more info on s...

Full article: http://searchengineland.com/google-introduces-automatic-i...

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