30 Sep '14, 4pm

49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

Forty-nine percent of consumers in the U.K. leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K. believe consumers find their website through the organic channel. This, according to research commissioned by BloomReach, a company that provides a personalized discovery platform for online retailers. "Organic search has always been a very high source of discovery," says Joelle Kaufman, head of marketing and partnerships at BloomReach. "But the question that’s always asked…is, what channel drives the most sales? And because we can count it and allocate it without argument, we focus disproportionately on the last click." She continues, "Organic search is a top-of-funnel channel. It’s akin to television or radio." Once a shopper lands on a website from organic search, it's the shopping experience tha...

Full article: http://searchenginewatch.com/article/2373025/49-of-U.K.-C...

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