30 Sep '14, 2pm

It’s Not (All) About The Links: Communicating For Outreach

When executing a link building campaign, we try to gather as much information as we can about a site, a site’s audience and the person we’re reaching out to. We may try to get to know the person through social media; we may think we have a good understanding of what they like to write about and share; and, we may feel as if our outreach is spot on. However, do we really know what the person we are reaching out to actually understands (or believes) about links, SEO, or even marketing? Probably not. As search marketers, I think we tend to forget a very important thing… Non-SEOs Don’t Care About Links! It’s true! Have you ever talked to a friend not in the SEO or marketing industry about link building? Your friend may understand the concept, but it can take quite a bit of explaining. You walk them through the steps and logic and reasoning, and even then you may still hear que...

Full article: http://searchengineland.com/outreach-tips-moving-message-...

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