30 Sep '14, 1pm

24-Hour Breakdown of Searches on Black Friday and Cyber Monday

24-Hour Breakdown of Searches on Black Friday and Cyber Monday

If the U.S. holiday retail economy was a country by itself, its GDP would rank number 22 in the world. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month period can ring up. You might say we take our responsibility to the economy (and the holidays especially) seriously. To prepare for the holiday rush, there is a lot for search marketers to get right . It’s clear this is a significant time for people searching and retail advertisers. The researchers at Bing Ads got curious about what span of time, specifically, drives the most searches. Could we measure this by week? By day? By hour? Turns out the answer is yes. And so the Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more impact with their ad spend. 5...

Full article: http://searchenginewatch.com/article/2372838/24-Hour-Brea...

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