30 Sep '14, 3pm

Keep price and availability fresh with automatic item updates: We know you’re busy preparing great deals for t...

We know you’re busy preparing great deals for the fast-approaching holiday season. When shoppers find these deals on Product Listing Ads (PLAs), they will expect the price and availability to match your website. Any changes to this information on your website will need to be reflected on Google Shopping as quickly as possible. To help you with this, we’re announcing automatic item updates . If you enable automatic item updates, we will update product price and availability shown on PLAs if we notice a difference between your product data and your website’s microdata instead of disapproving your ads. These item updates will persist until you make an update to your product data. Merchants who have participated in the beta have seen a 50% reduction in price-related item disapprovals. You can follow these steps to get started with automatic item updates: Implement schema.org m...

Full article: http://adwords.blogspot.com/2014/09/keep-price-and-availa...

Tweets

Google Introduces Automatic Item Updates For PLAs

Google Introduces Automatic Item Updates For PLAs

searchengineland.com 30 Sep '14, 4pm

Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances betwe...

SearchCap: Google AdWords Automatic Item Update...

searchengineland.com 30 Sep '14, 9pm

Google Introduces Automatic Item Updates For PLAs Up to now, Google has systematically disapproved product listing ads whe...

Updates

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