30 Sep '14, 12pm

Google: There Isn't A Magical SEO Advantage By Switching To HTTPS

I wouldn’t expect any visible change when you move from http to https, just from that change, just from SEO reasons. That kind of ranking effect is very small and very subtle. It’s not something where you will see a rise in rankings just from going to httpsI think that in the long run, it is definitely a good idea, and we might make that factor stronger at some point, maybe years in the future, but at the moment you won’t see any magical SEO advantage from doing that. That said, anytime you make significant changes in your site, change the site’s URLs, you are definitely going to see some fluctuations in the short term. So you’ll likely see some drop or some changes as we recrawl and reindex everything. In the long run, it will settle down to about the same place, it won’t settle down to some place that’s like a point higher or something like that.

Full article: https://www.seroundtable.com/google-https-rankings-19228....

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