30 Sep '14, 11am

"Content Performance Marketing" – 3 Steps to Future Success

"Content Performance Marketing" – 3 Steps to Future Success

Gauge demand by looking at the historical performance of your Web content over time, observing the peaks and meadows. Pair that with data on trending topics over time, and what’s happening now. Assess the trends around the types of content your audience wants. As each content asset takes resources, be clear on those that are in highest demand to get the most bang for your buck. Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your competitors. Where is your competition doing a stellar job? Where can you do better? Remember, content performance marketing is about marrying data with wisdom, and orchestratin...

Full article: http://searchenginewatch.com/article/2372835/Content-Perf...

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