31 Mar '12, 1pm

For those getting into testing, here's a nice guide.

Great Post and something we need to see more of at SEOmoz. Yes, someone preaching the A/A test! We've used these in the past and it's a great sanity check to make sure the testing tool is doing what it's supposed to as well as just getting used to setting up a test and minimizing your risk. I've had success and been pleased with Visual Website Optimizer's tool. A commenter above mentioned the need/desire to view results based on traffic sources. This is a very valid point and one that all testers should consider. However, there is a counter-point: What do you do if one traffic source's conversion rate drops and another increases, but overall revenue increases? In an ideal situation you would then roll out a control page for each traffic source that reflects the performance of that page + traffic source combo. However, most basic testing solutions outside of Adobe Test and ...

Full article: http://www.seomoz.org/blog/illustrated-guide-to-web-exper...

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