29 Sep '14, 10pm

ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

In terms of audience measurement, Reach and Frequency have always been the standard metrics for the advertising industry. But, YuMe just released new research and an infographic (below) titled, "Pursuit of Attention: Getting to the Center of Attentive Audiences, " which suggests a new concept for audience measurement. Together with IPG Media Lab , YuMe launched a study with more than 10K respondents to measure the brand impact of attentiveness and to find out when audiences are most receptive and attentive to video advertising . After all, we can reach and deliver video ad campaigns to targeted audiences but how do we know whether that audience is actually receptive and paying attention to the message? Where and when are video viewers most receptive to video advertising?

Full article: http://www.reelseo.com/attention-video-advertising/

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