29 Sep '14, 8pm

A Geek's Guide To Gaming The Algorithms

A Geek's Guide To Gaming The Algorithms

I talk about all that’s wrong in marketing, tactics vs. strategy, etc. etc. We’re ignoring strategy and sound marketing. We work too hard to game the algorithm at the expense of long-term business development. FYI: For me, gaming the algorithm means finding the fine edge between legitimate and spam, and skating that edge. For me, gaming the algorithm means finding the fine edge between legitimate and spam, and skating that edge. The high-minded ideas don’t spring forth from my buttocks, fully-formed. I don’t have some moral objection to testing the limits of Google, Facebook and others. This is about smart application of resources. I’ve developed my own decision-making algorithm to answer “Should I try to game the algorithms?”: Research tricky tactic If brain effort to use tricky tactic >= effort to do something legitimate, do the legitimate thing If unsure, default to leg...

Full article: http://www.portent.com/blog/internet-marketing/geeks-guid...

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