29 Sep '14, 4pm

3 Tips To Start Companies That Solve the World’s Problems #EmTech by @jboitnott

3 Tips To Start Companies That Solve the World’s Problems #EmTech by @jboitnott

“Focus. That is certainly something that we’ve learned and something we’re still learning,” said Andrew D’Souza, President of Bionym , a FitBit-like wearable that not only tracks your heartbeat, but allows you to use its rhythm as a passcode to unlock your car, home, or computer. “You must really try to to the maximum extent possible find a specific kind of bleeding problem that people can’t find a good solution for anywhere else. Because when you start a new company, especially if it is an exciting new technology, you’re going to get a lot of interest from different people who think it’s cool and they want to work with you to build the product. But if you haven’t articulated, ‘Here’s exactly who my customer is, this is exactly the problem we can solve for them,’ then you can get pulled in a number of different directions and then sometimes projects get killed…then you’re ...

Full article: http://www.searchenginejournal.com/3-tips-start-companies...

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