29 Sep '14, 3pm

YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy

YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy

Recent announcements by YouTube, Otter Media, and AOL have given me the strange feeling that I’ve seen all this before. They were all about the big online broadcasters creating online video content that acts like a magnet and a screen just like special interest magazines once did. And the success of each of these endeavors depends on the ability of their online video content to attract a segment of buyers which, in turn, will attract enough endemic advertisers to sustain them. So. what are the announcements I'm referring to?: YouTube to Invest in Biggest Stars, Otter Media to Buy Fullscreen On Sept. 18, 2014, Peter Kafka of Re/code reported, “The world’s biggest video site is paying people to make videos. Again. ” He added: YouTube is planning to invest millions in some of its biggest stars, in deals intended to create high-quality content for the site. The deals are also ...

Full article: http://www.reelseo.com/youtube-aol-advertisers/

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