29 Sep '14, 1pm

Got a Boring Company Blog? Here’s How to Fix It

Is your company blog genuinely interesting? I’ve found that most company blogs aren’t, and this is often one of the biggest reasons companies fail at launching a content marketing initiative and gaining traction with SEO. Even if you have guest contributors and impressive stock images, your blog may be falling flat. If your blog doesn’t evoke emotion, engagement, and sharing among your readers, all the highest-ranking keywords on the Internet couldn’t give it any spunk. It’s up to you and your company to revamp your blog and turn it into a resource that people not only want to read, but share – which will in turn boost your SEO. Addressing the Problems There are several common mistakes that amateur bloggers make, and just because you have a professional-looking blog doesn’t mean that you’re immune to them. One of the most frequent issues that bloggers have is their style o...

Full article: http://searchenginewatch.com/article/2372579/Got-a-Boring...

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