29 Sep '14, 1pm

Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners

Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners

This morning, Facebook announced the expected relaunch of Atlas , the ad serving and measurement challenger to Google’s DoubleClick. Both Marin Software and Kenshoo have been named as Atlas’ paid search partners. Facebook describes the partnerships working this way: Using a Search Engine Management (SEM) tool, a marketer can create paid search campaigns at scale and optimize these campaigns with Atlas conversion and revenue data. Further, Atlas allows a marketer to compare results across all media, and streamlines the workflow so that tracking is consistent across devices and media types. Marketers using Atlas can manage each section of a campaign in the tool of their choice knowing that all tools will remain seamlessly integrated throughout the process. Customers of Atlas and either Kenshoo or Marin will be able to see their paid search campaigns in both platforms, and co...

Full article: http://searchengineland.com/marin-software-kenshoo-named-...

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