29 Sep '14, 2pm

Calculating The Risk Of Search Engine Spam

Every year, I donate my time and expertise to a worthy cause. This year, my worthy cause was helping a small company get a Google spam penalty lifted from its website. The reason I wanted to help? The Google penalty happened over a year ago. The small company cleaned up the spam mess that over three search engine optimization (SEO) firms created for it, including (but not limited to) a network of “bad neighborhoods” pointing to its website. Then I thought, What would I do if my website were hit with a spam penalty, and I lost qualified search engine traffic for over a year? That’s a good question to ask, isn’t it? Impacts Of Lost Search Engine Traffic Professionally, I have witnessed some of the effects of lost search engine traffic due to spam penalties. Some websites were online publishers. The majority of their online traffic came from search engines. The loss of that t...

Full article: http://searchengineland.com/calculating-risk-search-engin...

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