29 Sep '14, 11am

Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when migrating your stand-a-lone mobile website into your existing desktop website. The primary reason for this type of migration is typically a transition to responsive or adaptive Web design. Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources, and scale updates across all device types from a central code base. Keep in mind, you must really consider if this is what your desired mobile experience should be, because there are instances where responsive may not be the right choice

Full article: http://searchenginewatch.com/article/2372580/Mobile-Site-...

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