29 Sep '14, 12pm

Building the next generation of display ads for a multi-screen world

Building the next generation of display ads for a multi-screen world

It’s true that mobile devices offer a new canvas for advertisers to connect with consumers, but painting on this canvas has not always been easy. Many marketers started out by shrinking down their existing display ads for mobile, but this didn’t always make for a great consumer experience. They also discovered that frequently their existing display ads were not able to run on mobile devices or on mobile browsers. But now, a new generation of display ads is changing how advertisers engage with consumers on mobile devices. Today, we’re excited to announce that over the coming months we will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick that will make it easier for advertisers to build successful ads that work across screens. Display ads built for mobile The new display ad formats that will be rolling o...

Full article: http://adwords.blogspot.com/2014/09/building-next-generat...

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searchenginejournal.com 30 Sep '14, 12pm

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hobo-web.co.uk 04 Oct '14, 3pm

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adwords.blogspot.com 30 Sep '14, 7pm

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hackaday.com 28 Sep '14, 5am

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latimes.tumblr.com 03 Oct '14, 5pm

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ukgbc.org 24 Sep '14, 8am

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athleticsweekly.com 27 Sep '14, 7am

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