29 Sep '14, 7am

Should You Really Spend Your Time (And Resources) On Negative SEO? via @sengineland

The past month or so, I’ve been losing sleep over negative SEO. And trust me: of all the things that I could be doing other than sleeping, thinking about negative SEO is at the bottom of that list. Maybe it’s the surge in extortion emails surfacing . Maybe it’s Google continually softening its stance on whether negative SEO actually does exist. Maybe it’s my own paranoia. Regardless, I’ve wrestled with this internally for quite some time, and it’s time to get these thoughts on paper. First, The Basics Negative SEO is when someone attempts to ruin your organic rankings through practices that violate the search engines’ algorithm. It’s a real threat – especially for smaller businesses whose lifelines are their organic search rankings. When you consider that organic search makes up 51% of all website traffic, it’s something every digital marketer needs to at least be mildly c...

Full article: http://searchengineland.com/really-spend-time-resources-n...

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