Are You In Danger Of An Online Traffic Crisis?

As relative newcomers to the world of analytics and site and revenue improvements through analytics, many clients ask me about the traffic sources chart in their Google dashboard: Why is this important? I give one explanation of this as a measure of “Are my eggs all in one basket?” and “What happens if they are?” For example, the client above has 66.57% of their traffic from search engines. This is a combination of organic and paid traffic. Of that 66.57%, when we drill further into that segment of data, we see that 84.5% of that is from Google alone with a breakdown of 45% CPC and 55% Organic Search. We’re looking at around 36,000 visitors alone from Google for March 2012. What would happen if you didn’t receive 55% of those visitors? What would happen if an algorithm change or a shady SEO company (we all know there are many out there) caused your organic rankings to plum...

Full article: http://searchengineland.com/are-you-in-danger-of-an-onlin...

Tweets

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