28 Sep '14, 7am

E-Commerce Link Building — The Challenge That Won’t Go Away via @sengineland

There are many ways an e-commerce site can infiltrate an .edu domain. Offering student discounts might get you a link on the student/faculty/staff discount page. Offering internships might get you on the university’s career services pages. Study abroad grants? Grad Student scholarships? Both good. There are many others, and I have to save my best ones for – well, you know. But here’s the problem: when you see a specific store on 70 different .edu discount pages and the remainder of their link profile is rubbish, then the intent was not to help kids save money; it was to manipulate rank. And that’s pretty easy to spot.

Full article: http://searchengineland.com/e-commerce-link-building-chal...

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