30 Mar '12, 3pm

Getting Started With Microsoft Advertiser Intelligence

Getting Started With Microsoft Advertiser Intelligence

Microsoft Advertising Intelligence (MAI) is one of the SEM tools most Advertisers don’t even know they wish they had. MAI provides API access to keyword extraction and generation, and historical and forecast metrics, all wrapped in a softward add-in that integrates with Excel. It is in some ways better than AdWords’ equivalent tools, and the Excel integration and wizard workflow are unlike anything AdWords makes available. The adCenter team invited me to help them announce their recent innovations at Search Engine Strategies New York last week. I was somewhat surprised to learn that most Advertisers don’t even know MAI exists. I suspect that is because we don’t go looking for it. We mostly limit our time with adCenter to copying what we have already done in AdWords; who would think of looking to adCenter for more advanced features and tools? You should. They have been quie...

Full article: http://searchengineland.com/getting-started-with-microsof...

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