27 Sep '14, 2pm

Discussion Conversion Rate Optimization and Website Strategy With Tiffany daSilva by @wonderwall7

One of the big things you have to learn in marketing is you are going to fail, and you’re going to fail hard sometimes. The fails that give the ego a bruising are the best ones to have because you are so determined to learn and dig deep. There are so many best practices out there for CRO like removing the nav, or not using the slider/carousels on your homepage, but in each of these examples there are certain situations where they work. If you find yourself saying, “I’m not going to test that because it always wins for everyone else” you need to stop everything and test it immediately. You don’t want to find out months later from someone else that it wasn’t the case.

Full article: http://www.searchenginejournal.com/discussion-conversion-...

Tweets

Thanks! >> Discussing #CRO and website strategy...

searchenginejournal.com 28 Sep '14, 12pm

One of the big things you have to learn in marketing is you are going to fail, and you’re going to fail hard sometimes. Th...