25 Sep '14, 2pm

Will Your Business (And Your Website) Adapt & Evolve With Google?

Will Your Business (And Your Website) Adapt & Evolve With Google?

You’re losing revenue, missing opportunities and placing your business at risk — if you ignore how Google adapts and evolves day by day. The Google we see today is not the same search engine “challenger” that launched in 1998. It has constantly innovated to stay on top of the hyper-competitive search market. With your business’ success intimately linked to the search giant, you run a great risk by not adapting and growing in pace with these innovations. What’s Going Wrong Often, when a company decides to launch a new website, it will pick a launch date and just “go for it.” The process is a lot like creating a paper airplane – once it’s launched, you’re no longer in control. It can take any course, fly whatever distance and land anywhere at all. Companies that take this approach to launching a site will meet with designers and web developers, draw up a to-do list, and chec...

Full article: http://searchengineland.com/will-business-adapt-evolve-go...

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