29 Mar '12, 8pm
Streaming Video On-Demand to be King of Entertainment as Disc Fall?
The tipping point is rapidly approaching as we, as a society, are ready to flip from a physical rental society to a digital delivery society. According to Rentrak and Screen Digest anyway , who say that it might not be too long before online streaming tops physical disc rentals. Sure, rentals of DVD and Blu-Ray discs totaled up some $5.65 billion last year according to Rentrak, but it’s got the hot breath of digital streaming on its neck and 2011 saw a 3.4% drop overall with a massive slide of 21.3% in Q4 when compared with Q4 2010. 2012 looks like it could finally be the year of streaming video-on-demand in terms of market share according to Screen Digest, who state that there will be around 3.4 billion legal, paid, streaming video views. Compared to physical disc views it could be over a billion more, finally tipping the market share in favor of services like Hulu, Netfl...