29 Mar '12, 5pm

Google Account Activity Feature: Cool Analytics or Creepy Data Collection Exposed?

Google Account Activity Feature: Cool Analytics or Creepy Data Collection Exposed?

Yesterday, Google launched a new Account Activity feature that provides Google users access to certain reports detailing their usage of Google’s various services. The new service, which will only be available to users who opt in, will provide detailed metrics related to the following: Number of times a user sign-ins Statistics related to Internet browser usage Number of emails sent and received Platforms used to access Google services Quantity and topics of Google searches Percentage and types of Google searches (i.e. Web vs. Images) Places visited on Google Latitude The hours a user spends at work, home, or out in an average week Andreas Tuerk, a product manager for Google, wrote the following regarding the new feature in a recent blog post: “For example, my most recent Account Activity report told me that I sent 5 percent more email than the previous month and received 3...

Full article: http://www.searchenginejournal.com/google-account-activit...

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