29 Mar '12, 5pm

Keyword Expansion Resources & Strategies For Retailers

Keyword Expansion Resources & Strategies For Retailers

Many retailers already own the data they need to profitably expand their paid search campaigns: it exists within their site search logs, website analytics, inventory feeds and in external consumer intents found through search queries. The challenge retailers face is how to engineer a broader keyword portfolio that widens their reach in the query space and deliver relevant products to satisfy consumer demand. In this post, we’ll discuss several keyword expansion resources already available internally to many retailers and the ways to best organize expansion techniques to ensure optimal performance. Identify Product Intent Through Inventory Feed Perhaps the most valuable resource for retailers seeking profitable keyword expansion is within their product catalog, or inventory feed. For retailers, inventory feeds consist of an entire database of products available for sale wit...

Full article: http://searchengineland.com/keyword-expansion-resources-s...

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