29 Mar '12, 9am

How to Build a Keyword Discovery Machine Using AdWords

One of the most-discussed tactics from SES New York 2012 was how to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you. Here's a step-by-step guide to letting broad, phrase, and exact match find valuable keywords. Step 1: Set up an Exact Match Campaign in Your Account Enter all of the keywords for a given ad group as exact match by bracketing them with "[" and "]" – this will be your core group whose associations will power keyword discovery. Step 2: Copy the Campaign, but Change the Match Type to Phrase Matching Select all keywords from the "Exact Match" ad group, select "More actions" from the top nav, and then copy them to the "Phrase Match" ad group in a separate campaign. Do the same for the ads you are running in the exact match section. Separating campaigns allows you to establi...

Full article: http://searchenginewatch.com/article/2164527/How-to-Build...

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