28 Mar '12, 9am

Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

Smart mobile devices will account for 25 percent of all paid search ad clicks in Google’s network by December 2012, up significantly from 5 percent in January 2011. Click through rates (CTRs) on mobile phones are a staggering 72 percent higher than on desktops, though tablet clicks net a lower cost per conversion, according to Marin Software ’s State of Mobile Search in the U.S. report. The explosive adoption of smartphones and tablets, coupled with user behavior, is driving the growth of paid search clicks via mobile devices, said Matt Lawson, Marin Software ’s Vice President of Marketing. In an interview with Search Engine Watch, Lawson said Marin had set out to understand the differences between mobile and desktop for online marketers. “We have a combination of tremendous consumer demand with favorable performance. We think it’s growing at anywhere from four to eight ti...

Full article: http://searchenginewatch.com/article/2164103/Mobile-to-Ac...

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