Google Research: Even If You Rank #1 Organically, You Can Double Your Clicks With Paid Search

When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if your brand is the top organic result for the keyword? Surely the results would be different than if your organic result was on the second page? “When we released the first paper, we had a lot of questions coming back, asking more more details around incrementality and under what situations can you expect different numbers?,” said David Chan, Google’s lead researcher for this study. So, Chan set out to research more subtleties in the interaction between organic results and paid search ads, and today released new results . Most Of The Time, There Are No Organic Result On Page One The 89% number makes more sense now that the ...

Full article: http://searchengineland.com/google-research-even-if-you-r...

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@william_stentz » 24 Apr '12, 11am
To be a small business player, you have to pay to play in search. [link]
@keneri73 » 19 Apr '12, 5am
RT @webgruppen: RT @keneri73: JA du får flere klikk med Adwords i tillegg til førsteplassen i organisk søk: [link] #seo #sem
@webgruppen » 18 Apr '12, 5pm
RT @keneri73: JA du får flere klikk med Adwords i tillegg til førsteplassen i organisk søk: [link] #seo #sem
@keneri73 » 18 Apr '12, 4pm
Et tilbakevendende spørsmål - JA du får flere klikk med Adwords i tillegg til førsteplassen i organisk søk: [link]
@inlinevision » 16 Apr '12, 8pm
RT @ninanet: Updated - Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks [link] via @sengineland
@seotweetz » 15 Apr '12, 7pm
RT @egiethoorn: Do you have a #1 in Organic Ranking? Paid Ads Provide 50% Incremental Clicks! [link] #SEO #adwords by @pamelaparker
@MichaelGWhite » 14 Apr '12, 1pm
RT @unsettler: Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks [link]
@JSHERVEY » 12 Apr '12, 4pm
So the sprint and the marathon are equally important for your success!!... [link]
@JSHERVEY » 12 Apr '12, 4pm
You must run the marathon and the sprint #seo #sem [link]
@MAADvertising » 11 Apr '12, 4pm
Clients ask us if they need to buy paid ads for search terms where they have a high organic listing. Looks like... [link]
@CSCDubai » 11 Apr '12, 9am
If u want a good Google pg rank, best to follow d old school method -ADS! Organic doesn't work [link] #seo #searchengines
@AssocForum » 10 Apr '12, 2pm
Even if you rank #1 in search engines, you can double your clicks with paid search [link] #marketingprofs
@robwatts1 » 10 Apr '12, 8am
Even when you are #1 in Google, Paid Ads can provide 50% extra clicks ... [link] via @sengineland
@BenRogersWPG » 09 Apr '12, 8pm
Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks [link] Only 9% comes from organic
@MetricROI » 09 Apr '12, 7pm
Paid ads provide incremental clicks even with a good organic Google ranking [link] ^JM
@JimPeake » 09 Apr '12, 1am
Google Research: PPC Paid Ads Provide 50% Incremental Clicks [link] @eminentseo @speechrepseo @lizstrauss @dayofjen
@WebScout_Mktg » 09 Apr '12, 12am
Awesome data correlation study: When to use paid advertising if you already rank organically: [link] thx @pamelaparker!
@wesleyplugers » 08 Apr '12, 2pm
Waarom je naast organische resultaten ook in moet zetten op Google Adwords [link] #SEA #SEO
@giemmevi » 08 Apr '12, 11am
yes indeed “@atalley: This would make any paid search marketer feel good - [link] via @sengineland #PPClove” #fb
@sengineland » 08 Apr '12, 10am
RT @atalley: This would make any paid search marketer feel good - [link] via @sengineland #PPClove
@josegee » 07 Apr '12, 7pm
RT @marcbitanga: Google Research: Even If You Rank #1 Organically, You Can Double Your Clicks With Paid Search [link]
@atalley » 06 Apr '12, 8pm
This would make any paid search marketer feel good - [link] via @sengineland #PPClove
@SearchDecoder » 06 Apr '12, 3pm
RT @skachwaha: Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks [link] via @sengineland
@WallaceHagler » 06 Apr '12, 2pm
RT @Allen_Wallace: Google Research: Even With A #1 Organic Rank, Paid Ads Provide +50% Clicks [link] #smallbusinessmarketing #ConversionMarketing
@Allen_Wallace » 06 Apr '12, 1pm
Google Research: Even With A #1 Organic Rank, Paid Ads Provide +50% Clicks [link] #smallbusinessmarketing #ConversionMarketing
@moosylvania » 05 Apr '12, 2pm
Don't knock #payperclick until you've tried it [link]
@Brains_4_Hire » 05 Apr '12, 6am
RT @mikeknudsen: Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks [link] via @sengineland
@FusionJodiJ » 04 Apr '12, 11pm
Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks [link] @fusionmaricela @fusionjeffl
@jhpadv » 04 Apr '12, 9pm
Considering pull dollars away from paid search? Google research shows how it impacts your overall site traffic: [link]
@furstagi » 04 Apr '12, 8pm
Local PPC(pay-per-click) advertising is another fast way to get your business info on the first page of Google -... [link]
@furstagi » 04 Apr '12, 8pm
PPC advertising locally can be one more super fast way to get your business on the first page of Google. Ask me... [link]
@causinruckus » 04 Apr '12, 8pm
#Adwords Tips of the Day: Don't listen to people who tell you that Adwords is a waste of time and to focus on SEO -> [link]
@seotweetz » 04 Apr '12, 8pm
RT @JoniDMiller: Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks [link] via @sengineland #SEO
@woodbine_agency » 04 Apr '12, 6pm
RT @AJenZ: Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks [link] via @sengineland
@seotweetz » 04 Apr '12, 5pm
RT @ajwing1: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks [link] via @sengineland #SEO #SEM #Search #Marketing
@VasilisStergiou » 04 Apr '12, 5pm
#li This is really important....Paid Ads will bring your site over 50% increase on visitors... [link]
@JonCatalyst » 04 Apr '12, 5pm
Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks [link] #ppchat #sem
@PLautman » 04 Apr '12, 3pm
RT @Gongden: Fun Fact: A #1 Organic Ranking, Provide 50% more PPC clicks [link] via @sengineland
@jackgfoster » 04 Apr '12, 3pm
Why SEO alone doesn't work &why @BrightWhistle's Dig. Patient Acquisition applies organic & paid science - [link]
@Gongden » 04 Apr '12, 2pm
Fun Fact: A #1 Organic Ranking, Provide 50% more PPC clicks [link] via @sengineland
@AppleyardAgency » 04 Apr '12, 1pm
Interesting article! [link]
@philgambaccini » 04 Apr '12, 1pm
RT @wkadler: Google Research: [link] via @sengineland #socialmedia
@danazurbuchen » 04 Apr '12, 1pm
I recommend #payperclick to my clients. And they get more business than they would by relying on #organicsearch. [link]
@davesthread » 04 Apr '12, 12pm
#Google research: even if u rank #1 organically u can double ur clicks with paid search... <Duh! Thanks Google [link]
@AshaSatapathy » 04 Apr '12, 5am
RT @kipknight: Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks [link] via
@oscarramirez » 03 Apr '12, 8pm
Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks [link] @netluvmx @rroblesc
@LauraSJones24 » 03 Apr '12, 6pm
Google research reveals that even with a #1 organic ranking, paid ads provide 50% incremental clicks [link]
@gumproductions » 03 Apr '12, 4pm
#ChewOnThis Paid Ads Provide 50% Incremental Clicks (via LinkedIn) [link] #SocialMedia #Ads #Google #Clicks
@MReeVasquez » 03 Apr '12, 4pm
Shared the brief study lil while ago, but this is still worth the read. Never discount ANY puzzle pieces! #marketing [link]
@WorkingPlanet » 03 Apr '12, 3pm
Why organic clicks can't replace PPC ads: 81% of the time Google search ads show without a corresponding organic result [link]