27 Mar '12, 1pm

Targeting the Right Search Engine for Your Market

Most businesses and organizations recognize SEO as a vital part of any online marketing strategy. The closer you are to the coveted Number 1 ranking, the more likely it is users will visit your website. According to a study by Optify , the top ranked site on Google enjoys a click-through rate of 36.4 per cent. This falls to 12.5 per cent for the Number 2 spot and drops rapidly after that. But improving your search engine rankings isn’t easy – especially when you’re dealing with a global marketplace. It’s important to localize your SEO strategy when targeting foreign countries. And while Google may be the world’s favourite search engine, it doesn’t rule the roost everywhere. In fast-growing markets such as China, Russia and South Korea, people still prefer local competitors. And as you might expect, the rules for optimization aren’t the same. Choosing the best search engine...

Full article: http://www.searchenginejournal.com/targeting-the-right-se...

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Lindsey Wright

Lindsey Wright

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