27 Mar '12, 11am

Paid Search Testing, March Madness Bracket Style

Paid Search Testing, March Madness Bracket Style

We talk all the time about testing in paid search. Testing ad copy, landing pages, keywords, bids, etc. We're in constant optimization mode. In the midst of all this testing we too often forget the true purpose of our tests, and how to extract what we learned. Here’s an idea. Since it’s NCAA March Madness time, create your own paid search bracket to help stay focused on tangible outcomes of your tests. Write your ads with a specific focus on the outcome, and the proposition you're testing. This approach can help you provide some structure for testing with purpose. Below are two different testing approaches you can use to determine winning creative. Keep in mind that just like the real tournament, even if you win you aren’t the champion forever. Another team/ad will challenge for the top spot soon. You’re never done testing. Once you've defined your testing structure and pu...

Full article: http://searchenginewatch.com/article/2163777/Paid-Search-...

Tweets

SearchCap: The Day In Search, March 28, 2012

searchengineland.com 28 Mar '12, 9pm

Google Makes Android Maps Cleaner, More Personal If Siri is the differentiating feature of iPhones, then Google Maps (and ...

SearchCap: The Day In Search, March 27, 2012

searchengineland.com 27 Mar '12, 9pm

Tips For Multinational Mobile Site Optimisation In previous posts in this column, I’ve covered the intricacies of multinat...

Google Testing Toggle For Search Options & Tools In Search Results

Google Testing Toggle For Search Options & Tool...

searchengineland.com 27 Mar '12, 9pm

Google is testing a new user interface feature for the search results where they hide the search tools and options from th...

Getting Organized: Paid Search, User Intent & The Search Funnel

Getting Organized: Paid Search, User Intent & T...

searchengineland.com 28 Mar '12, 5pm

There is no shortage of literature covering: How to organize a paid search program to reflect your site map and product of...

@Enviance & @ELDaily announce the “Environmenta...

environmentalleader.com 26 Mar '12, 12pm

In order to reach the Environmental Eight bracket of the competition, modeled on the NCAA college basketball tournament, t...

Google Research: Even If You Rank #1 Organically, You Can Double Your Clicks With Paid Search

Google Research: Even If You Rank #1 Organicall...

searchengineland.com 27 Mar '12, 10pm

When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant ...

Daily Search Forum Recap: March 27, 2012

seroundtable.com 27 Mar '12, 8pm

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other se...

SearchCap: The Day In Search, March 29, 2012

searchengineland.com 29 Mar '12, 8pm

Traffic Estimates Return To Google Maps About a year ago, Google dropped traffic estimates from Google Maps driving direct...

Taiwan IC testing houses see rebound in March

digitimes.com 26 Mar '12, 6am

Taiwan IC testing houses see rebound in March Mavis Hong, Taipei; Adam Hwang, DIGITIMES [Monday 26 March 2012] King Yuan E...

NEWS: NCAA Feet: 2012 March Madness Elite 8 Recap

NEWS: NCAA Feet: 2012 March Madness Elite 8 Recap

sneakernews.com 26 Mar '12, 5am

, we entered the Elite 8 round on Saturday with Ohio State, Kentucky, Louisville, and Kansas earning their rights to live ...

Top 3 Paid Search Marketing Features Underused ...

searchengineland.com 28 Mar '12, 5pm

Are in-house search engine marketers taking full advantage of all the features and tools at their fingertips? Being more o...

March Restaurant Madness @hauteliving, we're in round 2! Vote here!

March Restaurant Madness @hauteliving, we're in...

hauteliving.com 28 Mar '12, 5pm

Restaurant Madness San Francisco ! Our Haute Living San Francisco Curator has carefully compiled a list of the hautest res...

Daily Search Forum Recap: March 28, 2012: Here ...

seroundtable.com 28 Mar '12, 8pm

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other se...

SearchCap: The Day In Search, March 30, 2012

searchengineland.com 30 Mar '12, 8pm

Will Pending Layoffs Put Final Nail In Yahoo Search? Whatever is left of Yahoo Search — and, frankly, that’s unclear at th...

Sneaker News March Madness Non-OG Air Jordan Tournament – Elite Eight Voting via @sneakernews

Sneaker News March Madness Non-OG Air Jordan To...

sneakernews.com 27 Mar '12, 12am

After two weeks of voting, Sneaker News readers have deemed these eight Air Jordan Retros as the peak of the litter, but t...