27 Mar '12, 6am

Social Media and Its Role within B2B Marketing

Make sure you optimize social media landing pages; Make sure you are active on a number of social media pages, i.e. LinkedIn, Facebook, Twitter Google+ to name a few; Make sure you are utilizing the necessary keywords in order to drive more traffic to your site; Make sure to see how related businesses are engaging in social media. While you do not want to copy their efforts, see for example who they follow and/or share information with and vice-versa. The more you network without spamming, the better your chances of effectively using SM to enhance your B2B marketing efforts; Make sure you engage in social media conversations. It is important that you are not just a follower but also are active in the online conversation. By doing so, you will come across as more of an authority figure on different topics, meaning someone is more apt to consider doing business with your com...

Full article: http://www.promotionworld.com/se/articles/article/120327-...

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