26 Mar '12, 4pm

Is AdWords Express Hurting Your Small Business?

Is AdWords Express Hurting Your Small Business?

I love AdWords. I recommend it for many businesses. It’s a powerful tool, and can be very profitable. In the right situation, if an expert is running AdWords, it’s a source of profitable business. But it’s really complicated and there are a lot of ways to get it wrong. AdWords can cost your business a lot of money very quickly. What Is AdWords Express? If you’re not familiar with AdWords Express, it’s an easy way for small businesses using Google Places to run AdWords. You don’t have to choose keywords- but you can’t modify them. A client for one of my other services ran into trouble with AdWords Express. I wasn’t aware he was doing this, and he wasted a lot of money. Here’s the story… AdWords Express Misspent 79% of His Money Sam Alexander (name changed to protect the innocent) runs a limo service in Orlando. He started running AdWords express. He soon ran out of money. I...

Full article: http://www.searchenginejournal.com/is-adwords-express-hur...

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