26 Mar '12, 1pm

3 Steps to Using Social Media to Improve Your SEO

3 Steps to Using Social Media to Improve Your SEO

There’s no doubt now that your social media presence influences your rankings within the search engine results pages. However, what is up for debate is the specific mechanisms by which social media signals influence your site’s SEO. In lieu of a definitive answer from Google (which we’re not exactly crossing our fingers for!), we’ve compiled the existing research on the role of social media in SEO to come up with three overall recommendations. Following these steps should help your website take advantage of the power of social media marketing, no matter how these markers are being weighted in the algorithms. Step #1 – Increase Social Shares According to Eric Enge, writing for Search Engine Watch , social shares are a “noisy” signal: “Likes, +1s, and social links are still a noisy signal, which affects their use by search engines. The bottom line is that you need to focus o...

Full article: http://www.searchenginejournal.com/3-steps-to-using-socia...

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