25 Mar '12, 2pm

Google+ is a ghost town, claims research

Google+ is a ghost town, claims research

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Positive figures about Google+ registration are masking the fact that the social network is a “virtual ghost town” compared with rival giant Facebook. That’s according to new data from research firm comScore, which revealed that while users are signing up, they aren’t actually posting social media content or participating in anything at all when logged on. According to the Wall Street Journal , people are spending an average of three minutes per month on the service. Considering that Facebook users are on for six or seven hours a month at least, the search giant must be worrying about the levels of user engagement. Brian Solis, a social media analyst, put Google’s bad fortune down to the saturation of the social media market. He commented: “Nobody wants another social n...

Full article: http://www.vertical-leap.co.uk/news/google-is-a-ghost-tow...

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