25 Mar '12, 7am

ali

ali

Have a look at your site and decide where it is this tactic could be useful. Ideally, users will be very close to interacting in these ways already- the charity angle just serves to push them into action. Depending on what you're after, present the donation option when the user is in the right place to action it. For example, it would be much more effective to ask for a review of a product once someone has actually bought one! Similarly, why not ask for usability feedback when the user leaves the site, sweetening the deal with a promise to donate if they acquiesce. You should definitely have a dedicated page that describes what you're doing, why you're doing it and how much you've raised. Include a link to this in any relevant call-to-action. If possible, have a small list of charities that you donate to and let users choose which one they’d like the money to go to. Once y...

Full article: http://www.seomoz.org/blog/incentives-and-online-marketing

Tweets

SEO – A Good Marketing Strategy

atniz.com 25 Mar '12, 10am

Optimizing your website in order to be on top of Google and other search engines is very helpful especially when your sale...

"best way to do email video marketing is to lin...

reelseo.com 25 Mar '12, 7am

The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing S...

Q4 2011 Video Marketing Survey Shows 81% Have U...

reelseo.com 23 Mar '12, 2pm

The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing S...

Web #Video Marketing = #1 Priority for Agencies/Brands ~> Are you 'plugged in' to what video can do?

Web #Video Marketing = #1 Priority for Agencies...

reelseo.com 23 Mar '12, 10pm

TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wid...

Do You Use Skype? Post Your ID

domainingtips.com 25 Mar '12, 11pm

Not sure how many domainers use Skype but here it goes. My Skype ID is “domainingtips”, feel free to add me if you conside...

5 Ways An Online PR Campaign Can Help Your SEO ...

searchmarketingstandard.com 18 Mar '12, 12pm

For most site owners, a decent search engine optimization campaign includes link building, possibly some social media work...

Q4 2011 Video Marketing Survey Results: The Web...

reelseo.com 23 Mar '12, 2pm

The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing S...

The 3-3-3 Online Marketing Investment Model

searchenginejournal.com 21 Mar '12, 6pm

A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some...

5 Chrome Extensions That Really Make Being Onli...

searchenginepeople.com 21 Mar '12, 4pm

5 Chrome Extensions That Really Make Being Online Better Tweet I've gotten better at maintaining a steady set of tools tha...

Why you Can't Afford to Ignore Email Marketing

promotionworld.com 23 Mar '12, 3pm

, i.e. return on investment, for the companies. Since, ROI is perhaps the most important method of judging a company’s per...

Website Marketing Tips For Better Advertising

promotionworld.com 22 Mar '12, 9am

There are various components an organization must account for when trying to get any type of success from the online envir...

SEO is Out! Inbound Marketing is in?

searchengineguide.com 20 Mar '12, 4pm

It seems to be getting more and more difficult to define what exactly SEO is. Is it on-page optimization? Link building? C...

Unleash the Power of Content Marketing in 5 Eas...

searchenginejournal.com 17 Mar '12, 4pm

As a relatively new company, started in 2011, we had a decision to make. Would we invest our time in content marketing or ...

Tools and Tactics to Test Your Product/Marketin...

seomoz.org 23 Mar '12, 5am

Howdy, SEOmoz fans and welcome to another edition of Whiteboard Friday. This week we're talking about tools and tactics to...

Step-by-Step Plan to Measure Return on Online M...

promotionworld.com 23 Mar '12, 3pm

was founded in 2006 to provide businesses and industries with access to top-flight, multi-disciplined design and marketing...