5 Incentives You Can Use for Online Marketing

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Have a look at your site and decide where it is this tactic could be useful. Ideally, users will be very close to interacting in these ways already- the charity angle just serves to push them into action. Depending on what you're after, present the donation option when the user is in the right place to action it. For example, it would be much more effective to ask for a review of a product once someone has actually bought one! Similarly, why not ask for usability feedback when the user leaves the site, sweetening the deal with a promise to donate if they acquiesce. You should definitely have a dedicated page that describes what you're doing, why you're doing it and how much you've raised. Include a link to this in any relevant call-to-action. If possible, have a small list of charities that you donate to and let users choose which one they’d like the money to go to. Once y...

Full article: http://www.seomoz.org/blog/incentives-and-online-marketing