Five For Friday — March 11-15, 2012

Five For Friday — March 11-15, 2012

Here are five of the most interesting or important news items and articles of the week: 1. Google Gives Search A Refresh – Amir Afrati at The Wall Street Journal Online has a comprehensive look at the news that Google will be moving more to semantic search by providing answers to some queries, rather than just listing websites that may deal with the subject. For simple queries such as “5 Great Lakes,” Google may come back with results headed by a list of the 5 Great Lakes in North America rather than just a list of sites with information about them. 2. Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers — Greg Sterling at Search Engine Land talks about a recent study illustrates a significant undervaluation of organic search by marketers when deciding on attribution for conversions. 3. Facebook Explains Its New Real-Time Insig...

Full article: http://www.searchmarketingstandard.com/five-for-friday-ma...