Lets Talk about Keyword Density - Graywolf's SEO Blog

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Back to the question: does keyword density matter … kinda. If you want to rank for the phrase [fuzzy blue widgets], you had better have the phrase [fuzzy blue widgets] on your page. In fact, it should probably be the keyword on your page with the highest density (excluding stop words ).That said, you shouldn’t stuff the words [fuzzy blue widgets] on your page to the point where it becomes awkward to read. While I hesitate to give a number, if you have a keyword density that approaches or goes over 10% you should probably give it to a non SEO to make sure it reads like natural language. That’s not to say you should never do it but, if you do, have a damn good reason and make sure it passes the sniff test.

Full article: http://www.wolf-howl.com/seo/lets-talk-about-keyword-dens...