23 Mar '12, 3pm

Why you Can't Afford to Ignore Email Marketing

, i.e. return on investment, for the companies. Since, ROI is perhaps the most important method of judging a company’s performance, so then email marketing eases up the entire process of the evaluation of a company’s performance. Second , emailing per se involves least cost and encapsulates an amazingly huge population of prospective clients and service-users. Thus it makes search marketing the most effective online marketing tactic! Third , email marketing companies can help businesses reach a substantial number of potential buyers especially those subscribers who have opted in and consented to receive such emails. Sometimes, good deals are must-indulge-in-deals which, if brilliantly advertised, can churn out a lot of business to the company. Mostly potential consumers/clients check their inbox email on a regular basis, so the chance of business relations with them increa...

Full article: http://www.promotionworld.com/marketing/online/article/12...

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