23 Mar '12, 11am

Top 10 PPC Campaign Mistakes

PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Below lists the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold. 10. Not Using Geographical Targeting Whether you’re an international conglomerate or a localized small business, geographical targeting is tremendously important. Avoid wasted spend by only targeting the areas that offer maximum ROI. For small businesses, maximum return might only occur within — say — a 20 mile radius. Also, companies selling higher-end services can benefit by targeting higher income regions. Finally, large companies benefit breaking out campaigns on a geographical basis as country-by-country performance can vary greatly based on a wide range of factors such as disposable income, need, spending habit, currency...

Full article: http://searchenginewatch.com/article/2163090/Top-10-PPC-C...

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