Top 10 PPC Campaign Mistakes

PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Below lists the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold. 10. Not Using Geographical Targeting Whether you’re an international conglomerate or a localized small business, geographical targeting is tremendously important. Avoid wasted spend by only targeting the areas that offer maximum ROI. For small businesses, maximum return might only occur within — say — a 20 mile radius. Also, companies selling higher-end services can benefit by targeting higher income regions. Finally, large companies benefit breaking out campaigns on a geographical basis as country-by-country performance can vary greatly based on a wide range of factors such as disposable income, need, spending habit, currency...

Full article: http://searchenginewatch.com/article/2163090/Top-10-PPC-C...

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@NYSocialMedia » 17 Apr '12, 9pm
Top 10 #PPC Campaign Mistakes: [link] RT @adbaird @sewatch
@GiseleNMendez » 16 Apr '12, 2pm
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@scottmowery » 10 Apr '12, 3am
RT @Grazitti: Top 10 #PPC Campaign Mistakes [link]
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@bayardad » 29 Mar '12, 10pm
Top 10 PPC campaign mistakes! Are you doing any of these? [link]
@TheSearchGuru » 29 Mar '12, 6pm
PPC campaigns are one of the best ways to draw new customers, but many campaigns make mistakes. Here are 10 of... [link]
@TheSearchGuru » 29 Mar '12, 6pm
The top 10 mistakes companies make in their PPC campaigns: [link]
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@DDMIndustries » 26 Mar '12, 12am
10 mistakes our team at DDM will never make. | [link]
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@VinnyLingham » 24 Mar '12, 4pm
RT @siliconvallaeys: Some good basic AdWords tips: Top 10 PPC Campaign Mistakes - Search Engine Watch (#SEW) [link]
@siliconvallaeys » 24 Mar '12, 4pm
Some good basic AdWords tips: Top 10 PPC Campaign Mistakes - Search Engine Watch (#SEW) [link]