Display Gets Its Own Interface, New Keyword Targeting In AdWords

Google says it’s tired of squeezing display advertising into an interface made for search, so it’s giving display its own tab within the AdWords interface . Given that display was launched almost as an afterthought to AdWords’ core search ads business, it makes sense to start from scratch and give display its due. The new interface is built to run display campaigns and enable advertisers to bid, target and optimize display campaigns in one place. The new interface also features visual displays that show how reach is impacted by combining multiple targeting types. An important part of the launch will be what Google calls Next-Gen Keyword Contextual Targeting, which will allow marketers to optimize campaigns down to the individual keyword level. This means it will be easier to extend search campaigns to display, because learnings from search about profitable keywords can the...

Full article: http://searchengineland.com/display-gets-its-own-interfac...

Tweets

@olekjaworski » 27 Mar '12, 6pm
RT @mflem25: Some great news about managing display advertising in #adwords - [link]
@TiaDobi » 27 Mar '12, 4am
RT @Andrew_Parker: Display Gets Its Own Interface, New Keyword Targeting In AdWords [link] via @sengineland
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RT @rogersikes: Display Gets Its Own Interface, New Keyword Targeting In AdWordsSearch Engine Land [link]
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@AlaskaSEO » 23 Mar '12, 9pm
RT @MarketMotive: AdWords gets a new "Display Network" section added [link] in the next week or two
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Search Engine Land Display Gets Its Own Interface, New Keyword Targeting In AdWords [link]
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Aanpassingen aan Google Adwords voor Display Ads geven het de aandacht die het verdient: [link]
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RT @freya_jones: Finally, display advertising got its own interface in AdWords. [link]
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@OrtmanMKT » 23 Mar '12, 5am
Organization at its best. For those of us in paid search, this will help our strained eyes....just a little bit. [link]
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Display Gets Its Own Interface, New Keyword Targeting In AdWords (Searchengineland - 237 retweets) [link]
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Google ramps up Display Advertising within Adwords. Watch with interest. [link] via @sengineland
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AdWords gets a makeover; new interface to make handling your display campaigns easier #svPPC [link] @sengineland
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Display Gets Its Own Interface, New Keyword Targeting In AdWords [link]